We went to hell last weekend. Yes we did, for a whole 15 minutes, for pizza that is! Heh.
Hell’s Pizza is a very successful pizza franchise in New Zealand. Started as a small pizza shop next to Victoria University in Wellington, they quickly gained attention via clever advertising campaigns. With a catchy name like ‘Hell’, it’s no wonder they created buzz around town successfully. They now have 63 stores spread around the country. I remembered when the new stores started popping up around town, their unique devilish deco certainly caught my attention. There were even hearses parked in front of the shops! They certainly took the nation by storm.
Of course, however strong the campaign is, the pizza chain wouldn’t have survived without the most important ingredient, good pizzas. They offer various gourmet pizzas, pastas and sides. The unique part is, the names of all dishes are hellish as well. You get names like Lust, Greed, Envy, Sloth etc on the menu. That certainly makes ordering fun! 
Hell only offers pickup or delivery services, no dine-in. You can phone in or place an order from their website. We normally order online and collect the food from the shop near us. Their website is very cool and animated, with little devils running around. Have a looky here.
cute devilish merchandises.
They are running a series of advertisements that depict the current political events. This one is about the newly passed anti-smacking law. Heh.
cute ducklings.
We ordered snack size Touble pizza with camembert, bacon, onion, chicken, pineapple and salami.
Yummylicious spirit pasta, my favourite!
Last but not least, garlic bread. (again, modeled by Mr K’s hand. Ha.)
Next time if you visit New Zealand, don’t forget to go to Hell!
June 13th, 2007 at 1:12 pm
I want to go to HELL!
Seriously, they ought to be popular because they’re so unique and their foods are nice (since you said it and I never tried).
Hungry now eh…
June 13th, 2007 at 1:24 pm
heyyy cool! it looks interesting!! hehhe
June 13th, 2007 at 5:51 pm
Nonnie
They are very popular! Come here and I belanja you. Hha.
Huei
Very cool hor. Haha.
June 13th, 2007 at 9:40 pm
lolz..i happen to read Kenny Sia’s post about this before.looks like it’s very famous there..hehe..it’s unique in their names,packaging and interior design..if have chance to go NZ,will definitely go there and try..ha..^^
June 14th, 2007 at 12:26 am
Fiery! Wonder what the Heaven version would be like? Holy (hole-y) pizzas?? Hehe…
June 14th, 2007 at 1:59 am
What the hell? haha…you made me wanna go get a pizza for dinner now. I did not know that New Zealand has so many different type of mouth watering food. Thanks to you…I know it now
June 14th, 2007 at 2:06 am
In Japan, they are called Hell’s something if the food is really spicy! Like: Spicy ramen is called jikoku ramen which translates as Hell’s ramen.*lol* So, It made me wonder if the food was spicy there as well?
But the Spinach pasta looks very non-spicy and great! :-))
I would love one of those devil ducklings! They look adorable!
And Mr. K’s fingers or what i can see of them look very slender and feminine! I am impressed!
*grin*
June 14th, 2007 at 2:12 am
De Pianist
Yea, I read that too some time ago. i really love the concept. Haha.
Vern
That’s a good one.
Criz
Hehe… I will continue on my task to bring you more yummy food posts.
KC
Not really, the kiwis don’t take spicy all that well. Haha.
The pasta is heavenly. I love it!
Yea, I love the duckling too!
Mr K’s fingers are very thin and slender, very good hand model. I wish mine are like that. Haha.
June 14th, 2007 at 4:00 am
awww!!!! CAN I GET IT DELIVERED TO MALAYSIA!!!!! ARH!!!!
June 14th, 2007 at 4:35 pm
wah…big time promo for hell ah…
did u have to ask them permission to snap those pictures?
June 15th, 2007 at 8:29 am
wow…that’s very clever!…the food also looks good! now when people ask you where they should go get pizza at…you can always reply, “Go to Hell!” hehe
June 15th, 2007 at 10:01 am
I oso wanna go to HELL, nice decor. Those are your fingers izzit? Breaking the garlic bread wan, hehe.
June 15th, 2007 at 4:00 pm
Wow, great ambience!
June 15th, 2007 at 10:40 pm
Alex
Pizza mailing? Haha.
mott
They didn’t even blink an eye when I took those photos, I guess they are used to it liao. Haha.
d y l a n t o u c h
That’s an idea. Haha.
FireHorse
Come come, let’s all go to hell together.
That’s Mr K’s nice and slender fingers. Haha.
Gallivanter
Yea, I love it.